Over the years, I’ve had the privilege of working on various exciting campaigns for Electronic Arts, developing creative visuals for both print and digital mediums. As the creative lead on numerous FIFA and FC product launches, I created point-of-sale (POS) and online content that aligned with each launch's unique visual identity and strategic goals. Notably, I also designed in-game FUT and VOLTA kits in collaboration with the Musqueam community in Canada, integrating cultural elements into the game.
