SWAMP

SWAMP is a skincare brand for men who embrace their wild side and defy stereotypes. To reflect this, I developed a bold brand identity that celebrates untamed masculinity, moving away from typical tropes and focusing on a narrative that’s confident and bold.

The visual identity features a strong dripping style logo and a bold, vibrant color palette that evokes the outdoors while maintaining an eye catching feel. Paired with powerful typography that hints at both strength and wilderness, the design captures SWAMP's rugged yet refined character. More than just a skincare line, SWAMP stands as a statement for modern men who own their wild, sophisticated nature.